Media

Holi Media, a distinguished branch of the Holi Group, holds prominent recognition in the cultural, educational, and media landscapes in China. Specializing in the fields of fashion, education, and media, Holi Media owns independent media platforms while also maintaining strong ties with China's and international mainstream media outlets.

In 2023, Cynthia, a key member of the company, took on the challenge of enhancing cross-cultural dialogue between Chinese and Arabian cultures. Her goal was to promote cooperation in various sectors through cultural exchanges. Starting in 2023, Cynthia and her team embarked on an exploratory mission through Saudi Arabia, chronicling their journey with a series of videos under the title, "Chinese Culture Visiting Saudi".

These adventures gained considerable traction within China, attracting a whopping billion views on domestic platforms within just a month. Recognizing her efforts, Cynthia has been highly acclaimed as "The most beautiful culture ambassador of China-Saudi Arabia" due to her dedication in promoting cultural exchange and understanding between the two nations.

In 2023, Holi Group established a media studio in Riyadh, Saudi Arabia. It received financial support from the Savvy Group and VOV Gaming, which are affiliated with PIF (Public Investment Fund of Saudi Arabia), as well as the support of the Harvard Saudi Arabian Alumni Association, Harvard Beijing Alumni Association, and the Harvard Shanghai Alumni Association. The media studio closely collaborated with China Central Television (CCTV), and they co-hosted a talk show called "China Arabia 2030". The show is hosted by Cynthia Zhang, the Chinese-Arab Cultural Ambassador. The aim of the program was to establish a platform to promote cultural exchange and mutual benefits between China and Arabia.